BE THE EXPERT Experience
There are AMAZING people in this world that can
change lives but they're hiding,
don't know how to be found or heard...
Is That YOU?
DO YOU FEEL LIKE
THE WORLD'S BEST-KEPT SECRET?
We help small business owners, service providers, coaches and authors share their story and let their passions be heard. We then create multiple customized products for successful self-promotion to grow their business and have more professional and personal freedom!
WHAT'S YOUR 7-MINUTE STORY TO SHARE?
It's time you let the world know who YOU are, what YOU do & most importantly...WHY YOU DO IT!
BE THE EXPERT Experience
"Providing A Transformational & Personalized Branding Journey Through Authentic Marketing"
We massage your message, polish your pitch and create multiple customized products for successful self-promotion. We take a complicated and challenging process and make it effortless...And it all starts with our Signature 7-Minute Conversation Style Interview Commercial
The end result...more Visibility, Exposure, Credibility, Clients, Customers, REVENUE & YOU...become the EXPERT!
Our 5 Signature Features will take YOU and YOUR business to the next level:
1) 7-Minute Conversation Style Interview Commercial
2) Custom Podcast Episode On "EVERYTHING HOME" & a permanent listing on 10 listening platforms (iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, PlayerFM & Blog Talk Radio)
3) Customized Podcast Video for Social Media Platforms - Facebook, Twitter, YouTube, LinkedIn & IGTV (10 minutes)
4) Customized Video Clip Soundbites From The Interview Produced Specifically For Instagram Story (15 seconds) & Instagram Profile (60 seconds)
5) Personalized Authentic Marketing Package
It's the most authentic marketing tool for your product, service, program, book and cause but most importantly...YOU!
"Michele Swinick makes this experience seamless! I felt completely comfortable through the whole process and now have a professional marketing tool at my disposal to use. If you have a message to get out, let Michele help you do just that. She's also a phenomenal talk radio show & podcast host! I've already been contacted to be featured in other venues!" - Aimee Carlson (Entrepreneur / Coach / Speaker)
Why do people HIRE you, WORK with you & BUY from you? Because they LIKE you! What a better way to get to know you than to HEAR YOU tell your story, learn WHY you do what you do & feel the PASSION in your voice!
Our BE THE EXPERT Experience is much more effective and influential than words on a website, print on a page or a post. It takes the sales out of selling and personalizes you & your presentation and enables your talents to be showcased, which creates an emotional connection with your audience.
You have the ability to make a great first impression, stand out from your competition and tell your potential clients & customers why you're the BEST!
AND THE BEST PART… All you have to do is SHOW UP...
We do EVERYTHING else!
WHY HAVEN'T YOU ALREADY
DONE THIS FOR YOURSELF?
1) Even the thought of making the bullet points to outline a segment make you cringe
2) You can do it for clients but not for yourself? Most people have this problem
3) You don’t have a clear message of what you do
4) You have no desire to learn another program/app or Google "How to..."
5) It's too time consuming & you don't know where to start
THIS IS A GREAT TOOL TO "BE THE EXPERT" ON PODCASTS, RADIO, VIDEO & TELEVISION SHOWS OR FEATURED IN PRINT & ONLINE PUBLICATIONS AND BLOGS...SPEAKING ENGAGEMENTS TOO!
Our BE THE EXPERT Experience provides you with a Commercial, Podcast Episode and Pitch Segment (Your Demo Reel) of your talents to distribute to podcasts, radio, video & television shows. This advantage is critical when the competition is crowding a small space and very few utilize this powerful marketing strategy. By submitting your BE THE EXPERT Commercial, Podcast Episode & Pitch Segment, it demonstrates what you're capable of and allows your story to be heard. It also offers you the opportunity to get to the front of line since you've made the job of the Host/Producer/Booker much easier.
Having been on our established Talk Radio Show & Podcast gives you a level of credibility and if it's your first time on a show, you now have started your "Media Appearances" list!
Our customized materials are also ideal to make you Stand Out when pitching articles, interviews and as a quoted resource for publications and blogs. Most of your competition only submits a press release. In addition to your Media One Sheet, you now have a Commercial, Podcast Episode & Pitch Segment to let your passion be heard. It's also ideal to book Speaking Engagements. The easier you make it for someone to understand why you're so special and the Expert, the more they will want to help you share your story.
YOU DON'T NEED TO STRUGGLE...
WE WILL MAKE YOUR LIFE EASIER!
HERE'S JUST SOME OF WHAT WE DO...
Listen to your personal story & purpose
Really hear what you’re all about
Conduct a conversational interview to share your story, passion and personality
Develop informative and tailor-made content
Extract portions to create your clear & succinct message
Pull out key content & streamline marketing messages
Allow your brand to be seen as approachable and trustworthy
Provide an opportunity to create an intimate relationship with your audience and speak directly to them
Guide you through the process – as much or as little as you need
Eliminate the fluff & cut to the chase
Compile all the pieces together
Take YOU & YOUR business to the next level
Capture people’s attention before they tune out
Keep people from clicking away
Make you look as amazing as you really are
WHAT'S THE "MONEY SHOT"?
To state it simply...WE MAKE MAGIC! This happens purely because our Branding Expert and Talk Show Host, Michele Swinick, takes you on a personal discovery journey from your 1st phone call through completion of your fully produced segment and authentic marketing package.
Our signature conversation style interview, combined with her unique guiding approach, technique and gift is an opportunity for our Experts to deliver their personal “MONEY SHOT” and have that moment permanently captured.
“MONEY SHOT” =
Moment of Clarity / Key Phrase / Tag Line / Something Profound
True Message / Defining Statement / Snippets of Perfection
Wise Words of Wisdom
That's the moment you're now elevated to the level of EXPERT and everything changes. What's in your head and heart FINALLY matches what comes out of your mouth & we have it recorded! We utilize that, other parts of the conversation, pre & post show dialogue, phone calls, research, analysis of all interaction during your personal discovery journey and develop all of your personalized components for your BE THE EXPERT Experience. Now meet Michele and learn what to expect as she guides you through this life and business changing journey.
WHY I DO THIS...
My goal is to bring together Good People, doing Good Business and Good Things. I developed the Everything Home Talk Radio Show & Podcast to create that community and deliver content that changes the lives of my audience. In that process, I was finding many entrepreneurs, coaches, speakers, authors, small business owners and organizations struggling to get the visibility and exposure they deserve. Their message and missions weren’t clear, they blended in with their competition and what made them special was nowhere to be found.
Then, when I spoke to them about who they are and why they do what they do…I uncovered a layer of passion that could only be HEARD – something that would never be felt by reading a website, email or post. After many podcast interviews and hours in the editing room, there was a pattern with the guests and audience. The longer shows resulted in the guests being repetitive and the audience dropped off.
During that time, I also was interviewed on a few talk radio shows and podcasts. There was a pattern there too. The hosts didn’t pay attention to what I sent them prior to the show so they weren’t really understanding what I do, they didn’t spend the time to even look at my website, they reference incorrect information during the interview and once the show was completed, I had to follow up to get only the link to the show and never heard from them again.
The way I produced and hosted my show was the complete opposite for my guests, not to mention all of the marketing materials and promotion I provided.
Since I loved the synergy with my guests, helping simplify their message - most of the time, crossing bridges not yet traveled, unleashing their passion, providing them the visibility they deserve, and discovering their “MONEY SHOT”…the BE THE EXPERT Experience was born!
Here's The BE THE EXPERT Experience & Your Personal Discovery Journey...
MEET & GREET - 1ST PHONE CALL: (1+ Hour)
I get to know you. I listen to your pain points, goals, what’s worked/not, what you really do, who you are and what makes you special. We discuss direction/thoughts for the segment, wants/desires, bullet points, phrases, tag lines, etc.
- Segment recording date is scheduled
- Segment airing date is scheduled
- Custom Podcast Episode Promo Banner is ordered from our graphic designer
DEVELOPMENT: (3+ Hours)
I review your website, social media, media appearances, etc. and develop the segment. I structure an outline and email to you for review.
- We discuss any changes, answer any questions, etc.
- You approve outline
RECORDING: (1-1.5 Hours)
You call or log into the show recording platform and we talk for approximately 20-30 minutes prior to beginning the segment. Sometimes, your “Money Shot” or multiple “Money Shots” occur during this conversation and that is why we record before, during & after the segment.
- 7-Minute Segment is recorded as an episode of "Everything Home" - Talk Radio Show & Podcast. Beginning to end of segment is approximately 10 minutes
- We talk for approximately 20-30 minutes after the segment to discuss the show, review production & marketing timelines, business & personal updates, etc.
BACK END & PRODUCTION: (7+ Hours)
7-Minute Segment is reviewed, edited, produced, structured and packaged into a final product.
- Segment Landing Page and Summary with key words is created on Blog Talk Radio
- Custom link is created
- Embedded file is created
- Custom Information Ad is created on our website – Home Page & Episode Category
- Creation of custom video segments for various social media platforms
- Creation of custom video clip soundbite segments for Instagram Story (15 seconds) & Instagram Profile (60 sec) "Money Shots"
- Files are uploaded to Dropbox
- Episode listed on iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, Player FM & Blog Talk Radio
PROMOTION: (2.5+ Hours)
- Customized postings on Facebook, LinkedIn, Twitter, Instagram – Personal & Business Pages
- Customized posting in all applicable Facebook Groups (up to 58)
- Listing in our bi-weekly constant contact newsletter
- Personal introduction to any members of our Small Business Platform & Community Referral Network in addition to my personal database
MARKETING MATERIALS: (5+ Hours)
Creation, development and production of your Personalized Authentic Marketing Package
YOUR TIME: 2+ Hours
OUR TIME: 20+ Hours
#1 - BE THE EXPERT - STARTER PACKAGE: $497.00
Summer Special Through July 31 (reg. $597.00)
1) 7-Minute Conversation Style Interview Commercial
2) Custom Podcast Episode On "EVERYTHING HOME" Talk Radio Show & Podcast
3) Customized Podcast Video for Social Media Platforms - Facebook, Twitter, YouTube, LinkedIn & IGTV (10 minutes) - 10 Minute Teaser
4) Customized Video Clip Soundbites From The Interview Produced Specifically For Instagram Story (15 seconds) & Instagram Profile (60 seconds) - Money Shots!
5) Personalized Authentic Marketing Package
6) Podcast Episode Permanently Listed On iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, Player FM & Blog Talk Radio
- Permanent Podcast Episode listing on: iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, PlayerFM & Blog Talk Radio
- Strategy Plan with a List of FREE Websites & Services to Optimize Promotion, Marketing, Branding & Media Appearances
- Custom Podcast Episode Promo Banner - Full color with your Company Logo, Headshot, Name, Website & Company/Industry Category (examples below)
- Custom Information Ad that's permanently listed on our website under your Podcast Episode Category - CLICK TO LISTEN Feature (examples below)
- Your Information Ad Showcased on our website HOME PAGE the week of your Podcast Episode airing - CLICK TO LISTEN Feature
- Podcast Episode Hosting and your Custom Page on Blog Talk Radio with Header, Promo Banner, Episode Summary, Contact Details, Key Words (listed in search engines)
- Membership in our Small Business Platform and Community Referral Network
- Membership in our FACEBOOK GROUP - Everything Home Talk Show Experts (to be launched 07/14/19) - All Networking...All The Time
- Embedded code for your Blog Talk Radio page & any other listening platforms you request (if available)
- Custom short link for your Podcast Episode
- Podcast Episode, Videos, Soundbite Clips and all Marketing Materials downloaded to DropBox
- Permanent link to the Podcast Episode on your Custom Page hosted by Blog Talk Radio
- Joint Social Media Promotion the week of your Podcast Episode airing (10,000 - approx. followers)
- FACEBOOK: Post on all pages @MicheleSwinick @EverythingHomeTalkShow @HelpingThePeopleROAD
- FACEBOOK GROUPS: Posting in all applicable groups (58 potentials)
- INSTAGRAM: Post on @everythinghometalkshow
- TWITTER: Post on @EverythingHomeT
- LINKED-IN: Post on my personal page /MicheleSwinick
- BLOG TALK RADIO: Post on all Facebook and Twitter accounts through their platform
- MONTHLY NEWSLETTER: Promotion of your show through our Constant Contact newsletter
- Ongoing Promotion, Referrals and Podcast Episode Postings to any applicable contacts discovered through our continual marketing efforts - Online and In-Person
- Priority Selection & Preference for all Cross Promotion, Joint Marketing Opportunities, Event Participation, etc
- Open and Ongoing Option for Collaboration to Develop Strategic Marketing Campaigns
- Personal introduction to any of our Experts/Members for networking opportunities - Meet our Members & Your New Database of Contacts: https://everythinghometalkshow.com/episodes/
- Potential for a designation of Expert Contributor with a Reoccurring Segment - Meet our Expert Contributors: https://everythinghometalkshow.com/expert-contributors/
MORE OPTIONS FOR MORE VISIBILITY!
#2 - BE THE EXPERT - MEDIA PACKAGE:
Summer Special Through July 31 (reg. $997.00)
1) Media One Sheet
2) Media Pitch Custom Segment With Our Testimonial
3) Two Customized Podcast Soundbite Segments for 30 Seconds to 2 Minutes (depending on content - Money Shots!)
4) Those Two Customized Podcast Soundbite Segments Converted to Video Format
5) All items in Package #1 (Starter Package)
#3 - BE THE EXPERT - PROMOTION PACKAGE: $1197.00 (Best Value)
Summer Special Through July 31 (reg. $1397.00)
1) Press Release Preparation + Distribution (nationwide - multiple platforms)
2) All items in Package #2 (Media Package)
# 4 - BE THE EXPERT - PREMIUM PACKAGE: $1497.00
Summer Special Through July 31 (reg. $1697.00)
1) 30 Minute Live Talk Radio Conversation Interview
2) Up to 5 Soundbites from the Interview Produced into Individual Segments with Custom Links (length and amount of segments depend on content - Instagram Story segments may be limited since 15 seconds is the maximum) - Money Shots!
3) Both Interviews (30 Minute Live Talk Radio + 7 Minute Commercial) Promoted to an exclusive Radio & Podcast Host Facebook Group + Direct Relationships (450+ Hosts/Members)
4) Personal Introduction to any Applicable Hosts in this Group
5) All items from Personalized Authentic Marketing Package for this Live Interview
6) Media One Sheet - updated based on content of Live Interview
7) 30 minute One-On-One Brainstorming & Coaching Session
8) All items in Package #3 (Promotion Package)
#5 - BE THE EXPERT - TALK RADIO SHOW & PODCAST DEVELOPMENT & PRODUCTION PACKAGE: (TBD) To Be Determined $
ARE YOU READY TO HAVE YOUR OWN TALK RADIO SHOW & PODCAST WITH WEEKLY OR MONTHLY EPISODES?
WOULD YOU LIKE TO BE ONE OF OUR EXPERT CONTRIBUTORS AND HAVE A SIGNATURE SEGMENT?
We're expanding The Everything Home Talk Radio Show & Podcast Platform. We're currently developing & producing several Full Shows and Weekly and Monthly Signature Segments with a great lineup of engaging Hosts and highly desired topics. We'd love to discuss adding you to our Platform. Pricing is based upon the Custom Talk Show or Segment we design together. There are no rules so we can be as creative as we want. Please schedule a time to speak with us - Just click below.
#6 - BE THE EXPERT - CUSTOMIZED EXTRAS PACKAGE: $TBD
1) Customized Conversation Style Interview Commercials (audio & video)
2) Stand Alone Interviews (audio & video)
3) Stand Alone Commercials (audio & video)
4) Social Media Segments (audio & video)
5) Soundbite Segments (audio & video)
6) Website Information Packages (audio & video)
7) Live Talk Shows & Segments
8) Media One Sheets
9) Media Pitch Podcast Segment With Our Testimonial
10) Press Release
11) Voice Overs
12) Podcast & Talk Radio Show Bookings/Guest Appearances
VIDEO ● SOCIAL MEDIA ● PUBLICITY
13) Videos - 3D Whiteboard Explainer
15) Videos - Animated Motion Graphic
17) Videos - Product/Service Review
19) Media & Voice Coaching
21) Publicity Services
14) Videos - Profile Videos
16) Videos - Company Overview
18) Social Media Management
20) Graphic Design / Logos
22) Public Relations Services
DO YOU JUST WANT THE INFORMATION ON HOW TO START A PODCAST?
#7 - BE THE EXPERT - HOW TO START A PODCAST PACKAGE: $97.00
1) "How To Start A Podcast" - 7 Step Detailed Checklist
2) "20 Minutes To Transformation" Consultation
3) Cross Promotion Once Your Podcast Is Ready To Go! (I want to support you)
HOW TO SCHEDULE A BE THE EXPERT EXPERIENCE OR FREE "20 MINUTES TO TRANSFORMATION" STRATEGY SESSION:
1) CLICK the SCHEDULE NOW button to select a day, time and package for your BE THE EXPERT Experience or FREE "20 Minutes To Transformation" Strategy Session.
2) You're also welcome to call or email me directly. I will respond once I'm available but within 24 hours.
CALL: 602-885-7607 (my cell - I'm in AZ/Pacific Time)
*** Please contact me with any questions ***
CLICK THE BANNERS TO LISTEN TO
SOME OF OUR EXPERT EPISODES
Podcast subscriptions on iTunes surpassed 1 billion last year
Monthly podcast listeners has tripled to 75 million from 25 million five years ago
A recent survey of 300,000 podcast listeners found that 63% of people bought something a host had promoted on their show. When asked if advertising within podcasts had affected their behavior, 71% said they'd visited a sponsor's website, while 62% said they'd considered that new product or service. (Inc. magazine)
STAND OUT FROM YOUR COMPETITION
WHO WOULD YOU HIRE?
There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels, 440 million blogs, but just over 550,000 podcasts listed in Apple Podcasts.
That means for every podcast there are 800 blogs and 90 YouTube channels.
MEET OUR EXPERTS...
MEMBERS OF OUR SMALL BUSINESS PLATFORM & COMMUNITY REFERRAL NETWORK:
AND YOUR New Network of Contacts!
CLICK their BANNER to visit their Episode Category Page.
CLICK anywhere on their INFORMATION AD to listen to their Episode... Enjoy The Shows!
WE'VE TAKEN OUR SHOW ON THE ROAD...to RADIO! 960am "The Patriot" KKNT Phoenix - "Arizona Real Estate Matters", Michele discusses Helping The People's "Support Our Veterans" program. We're a Real Estate Company, Home Resource Center and Non-Profit that's disrupting the Home Buying & Selling Experience by providing Relationship-Based Real Estate with a Socially Conscious Purpose.
If you're looking to buy a home or it's time to sell the one you're in, our FREE service matches you with one of our Preferred Realtors, who are the All-Stars in their profession. They're an invite only, exclusive group of the top 1% to 5% of Realtors in Arizona and the Greater San Diego Area - Truly the best of the best! We've personally worked with them & have a long-term relationship, so we know just how good they are.
The really special quality of our Preferred Realtors is they want to give back to those who served for our country & change someone's life while they're changing YOURS. They donate 25% of their commission to our "Support Our Veterans" program which financially supports Veterans who want to: 1) Buy A Home 2) Complete Home Improvements for their Service-Connected Injuries, 3) Receive Alternative Treatments for PTSD. You also have all of our services, marketing resources & expert contributors to additionally support you during your home process.
Please call 833-694-6636 or visit www.HelpingThePeople.org. We'd love to have our Preferred Realtors included with your interview process & look forward to you becoming a part of our unique community. It will be the BEST Real Estate experience of your life & you'll change a VETERAN'S life...While we changes YOURS!
Bob Massi, "The Property Man" & Fox Legal Analyst is our SPECIAL GUEST! He discusses what's going on nationwide and what you need to know when buying a home & hiring a Realtor.
Bob Massi is a practicing attorney, television personality, author, radio host and public speaker. He combines more than 30 years of courtroom experience with over 20 years as an on-camera legal analyst for Fox News where he also hosts his own show “The Property Man”
Bob's engaging personality and vast amount of knowledge always makes the conversation invaluable and entertaining for all listeners. He discusses the real estate market, credit issues, HOA's and the importance of hiring the right Realtor - a referral based on relationships.
Bob is an Expert Contributor for Helping The People and their "Support Our Veterans" program. We're a Real Estate Company, Home Resource Center and Nonprofit that's disrupting the Home Buying & Selling process by provide Relationship Based Real Estate with a Socially Conscious Purpose.
Our Preferred Realtors donate 25% of their commission so we can financially help VETERANS: 1) Buy A Home 2) Complete Home Improvements for their Service-Connected Injuries, 3) Receive Alternative Treatments for PTSD.