Are You Ready To Take Your Business & Yourself To The Next Level?
Do You Want To Have More Visibility, Clients & Income?
It's time you let the world know who YOU are, what YOU do & most importantly...WHY YOU DO IT!
We Help Small Business Owners, Entrepreneurs, Service Providers, Coaches, Consultants, Authors and Purpose-Driven Changemakers Share Their Story, Market Their Message and Let Their Passions Be Heard.
We Then Create Multiple Customized Products For Successful Self-Promotion And Permanently Showcase Them On Our Patriotic Purpose-Driven Platform, "The Everything Home Socially Conscious Referral Network & Marketplace"
Our Signature Program Enables Them To Grow Their Business and Have More Professional, Personal & Financial Freedom...And it all starts with our Signature 7-Minute Conversation Style Interview
There are AMAZING people in this world that can
change lives but they're hiding,
don't know how to be found or heard...
Is That YOU?
DO YOU FEEL LIKE
THE WORLD'S BEST-KEPT SECRET?
BE THE EXPERT Experience
"Providing A Transformational & Personalized Branding Journey Through Passion Marketing"
Our 5 Signature Features will take YOU and YOUR business to the next level:
1) 7-Minute Conversation Style Interview
2) Custom Podcast Episode On "EVERYTHING HOME" & published on 10 listening platforms (iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, PlayerFM & Blog Talk Radio)
3) Podcast Video + 2 Soundbite Videos (Money Shots! 15 & 60 sec) with Your Personal Promo Banner for Social Media & Website
4) Membership in "The Everything Home Socially Conscious Referral Network & Marketplace"
5) Personalized Passion Marketing Package (20 Benefits)
It's the most unique marketing tool for your product, service, program, book and cause but most importantly...YOU!
PERSONALIZED PASSION MARKETING PACKAGE
- Permanent Podcast Episode published on: iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, PlayerFM & Blog Talk Radio
- Strategy Plan with a List of FREE Websites & Services to Optimize Promotion, Marketing, Branding & Media Appearances
- Custom Podcast Episode Promo Banner: Your Company Logo, Headshot, Name, Website & Company / Industry Category (examples below)
- Custom Information Ad that's permanently listed in your Podcast Episode Category (The Everything Home Socially Conscious Referral Network & Marketplace) - with a CLICK TO LISTEN Feature (examples below)
- Permanent Podcast Episode Hosting and your Custom Page on Blog Talk Radio with Header, Promo Banner, Episode Summary, Contact Details, Website Link, Key Words (Listed in Search Engines)
- Ongoing Promotion, Referrals and Podcast Episode Postings in our applicable daily Marketing Campaigns (Multi-Platforms and Networks)
- Your Information Ad Showcased on our website HOME PAGE the week of your Podcast Episode airing - with a CLICK TO LISTEN Feature
- Membership in our FACEBOOK GROUP - The Everything Home Socially Conscious Referral Network & Marketplace - With Posting Permission
- "The Everything Home Socially Conscious Referral Network & Marketplace" Membership Seal (PNG file)
- Embedded code for your Blog Talk Radio page & any other listening platforms you request (if available)
- Custom short link for your Podcast Episode
- Podcast Episode, Videos, Soundbite Clips and all Marketing Materials uploaded to DropBox
- Permanent link to the Podcast Episode on your Custom Page hosted by Blog Talk Radio
- Social Media Promotion the week of your Podcast Episode Airing - Facebook, Facebook Groups, Instagram, LinkedIn, Twitter
- MONTHLY NEWSLETTER: Promotion of your episode & profile in our Constant Contact newsletter
- Open Option for Collaboration to Develop Strategic Marketing Campaigns
- Personal introduction to any of our Experts/Members for networking opportunities - Meet our Members & Your New Database of Contacts: https://everythinghometalkshow.com/episodes/
- Potential for a designation of Expert Contributor with a Reoccurring Customized and Branded Segment - Meet our Expert Contributors: https://everythinghometalkshow.com/expert-contributors/
- PRESS RELEASE: Mention in our Quarterly Release to Announce Your Membership in "The Everything Home Socially Conscious Referral Network & Marketplace"
- PRESS RELEASE: Mention in our Quarterly Release to Announce Your Donation Amount & any other Contributions to our "VETS - PETS & KIDS" Program
"Michele Swinick makes this experience seamless! I felt completely comfortable through the whole process and now have a professional marketing tool at my disposal to use. If you have a message to get out, let Michele hep you do just that. She's also a phenomenal talk radio show & podcast host! I've already been contacted to be featured in other venues!" - Aimee Carlson (Entrepreneur / Coach / Speaker / Author)
EVERYTHING HOME…the TRANSFORMATIONAL show about
LIFE ● LAUGHTER ● PURSUIT OF HAPPINESS
delivered by Good People, doing Good Business and Good Things!
We’re Your Trustworthy Resource for sharing personal stories and quality content conveyed with a hint of humor & a supersized side of sincerity. Why? To Enhance the quality of your life, Give you more professional, personal and financial freedom & to Promote patriotism.
Why do people HIRE you, WORK with you & BUY from you? Because they LIKE you! What a better way to get to know you than to HEAR YOU tell your story, learn WHY you do what you do & feel the PASSION in your voice!
Our BE THE EXPERT Experience is much more effective and influential than words on a website, print on a page or a post. It takes the sales out of selling and personalizes you & your presentation and enables your talents to be showcased, which creates an emotional connection with your audience.
You have the ability to make a great first impression, stand out from your competition and tell your potential clients & customers why you're the BEST!
It provides the opportunity to GIVE them something of value and opens the door to building a RELATIONSHIP.
AND THE BEST PART… All you have to do is SHOW UP...
We do EVERYTHING else!
WHY HAVEN'T YOU ALREADY
DONE THIS FOR YOURSELF?
1) Even the thought of making the bullet points to outline a segment makes you cringe
2) You can do it for clients but not for yourself? Most people have this problem
3) You don’t have a clear message of what you do
4) You have no desire to learn another program/app or Google "How to..."
5) It's too time consuming & you don't know where to start
THIS IS A GREAT TOOL TO "BE THE EXPERT" ON PODCASTS, RADIO, VIDEO & TELEVISION SHOWS OR FEATURED IN PRINT & ONLINE PUBLICATIONS AND BLOGS...SPEAKING ENGAGEMENTS TOO!
Our BE THE EXPERT Experience provides you with a Commercial, Podcast Episode and Pitch Segment (Your Demo Reel) of your talents to distribute to podcasts, radio, video & television shows. This advantage is critical when the competition is crowding a small space and very few utilize this powerful marketing strategy. By submitting your BE THE EXPERT Commercial, Podcast Episode & Pitch Segment, it demonstrates what you're capable of and allows your story to be heard. It also offers you the opportunity to get to the front of line since you've made the job of the Host/Producer/Booker much easier.
Having been on our established Talk Radio Show & Podcast gives you a level of credibility and if it's your first time on a show, you now have started your "Media Appearances" list!
Our customized materials are also ideal to make you Stand Out when pitching articles, interviews and as a quoted resource for publications and blogs. Most of your competition only submits a press release. In addition to your Media One Sheet, you now have a Commercial, Podcast Episode & Pitch Segment to let your passion be heard. It's also ideal to book Speaking Engagements. The easier you make it for someone to understand why you're so special and the Expert, the more they will want to help you share your story.
YOU DON'T NEED TO STRUGGLE...
WE WILL MAKE YOUR LIFE EASIER!
HERE'S JUST SOME OF WHAT WE DO...
Listen to your personal story & purpose
Really hear what you’re all about
Conduct a conversational interview to share your story, message, passion and personality
Develop informative and tailor-made content
Extract portions to create your clear & succinct message
Pull out key content & streamline marketing messages
Allow your brand to be seen as approachable and trustworthy
Provide an opportunity to create an intimate relationship with your audience and speak directly to them
Guide you through the process – as much or as little as you need
Eliminate the fluff & cut to the chase
Compile all the pieces together
Take YOU & YOUR business to the next level
Capture people’s attention before they tune out
Keep people from clicking away
Make you look as amazing as you really are
MAKE MAGIC!
BE THE EXPERT Experience
WHAT'S THE "MONEY SHOT"?
To state it simply...WE MAKE MAGIC! This happens purely because our Branding/Marketing Expert and Talk Radio Show & Podcast Host, Michele Swinick, takes you on a personal discovery journey from your 1st phone call through completion of your fully produced episode and Passion Marketing Package.
Our signature conversation style interview commercial, combined with her unique guiding approach, technique and gift is an opportunity for our Experts to deliver their personal “MONEY SHOT” and have that moment permanently captured.
“MONEY SHOT” =
Moment of Clarity / Key Phrase / Tag Line / Something Profound
True Message / Defining Statement / Snippets of Perfection
Wise Words of Wisdom
That's the moment you're now elevated to the level of EXPERT and everything changes. What's in your head and heart FINALLY matches what comes out of your mouth & we have it recorded! We utilize that, other parts of the conversation, pre & post show dialogue, phone calls, research, analysis of all interaction during your personal discovery journey and develop all of your personalized components for your BE THE EXPERT Experience. Now meet Michele and learn what to expect as she guides you through this life and business changing journey.
WHY I DO THIS...
My original vision was to bring together Good People, doing Good Business and Good Things by sharing their stories. I developed the Everything Home Talk Radio Show & Podcast to create that community and deliver content that enhances the lives of my audience. In that process, I was finding many Small Business Owners, Entrepreneurs, Service Providers, Coaches, Consultants, Authors, Purpose-Driven Changemakers and Nonprofit Organizations struggling to get the visibility and exposure they deserve. Their message and missions weren’t clear, they blended in with their competition and what made them special was nowhere to be found.
Then, when I spoke to them about who they are, what they do and WHY they do it…I uncovered a layer of passion that could only be HEARD – something that would never be felt by reading a website, email or post. After many podcast interviews and hours in the editing room, there was a pattern with the guests and audience. The longer shows resulted in the guests being repetitive and the audience dropped off.
During that time, I also was interviewed on a few talk radio shows and podcasts. There was a pattern there too. The hosts didn’t pay attention to what I sent them prior to the show so they weren’t really understanding what I do, they didn’t spend the time to even look at my website, they referenced incorrect information during the interview and once the show was completed, I had to follow up to get only the link to the show and never heard from them again.
The way I produced and hosted my show was the complete opposite for my guests, not to mention all of the marketing materials and promotion I provided.
Since I loved the synergy with my guests, helping simplify their message - most of the time, crossing bridges not yet traveled, unleashing their passion, providing them the visibility they deserve, discovering their “MONEY SHOT” and revealing their "WHY"
…the BE THE EXPERT Experience was born! 
Here's The BE THE EXPERT Experience & Your Personal Discovery Journey...
MEET & GREET - 1ST PHONE CALL: (1+ Hour)
We get to know you. We listen to your pain points, goals, what’s worked/not, what you really do, who you are and what makes you special. We discuss direction/thoughts for the interview, wants/desires, bullet points, phrases, tag lines, etc.
- Interview recording date is scheduled
- Episode airing date is scheduled
- Custom Podcast Episode Promo Banner is ordered from our graphic designer
DEVELOPMENT: (2+ Hours)
We review your website, social media, media appearances, etc. and develop the interview. We structure an outline and email to you for review.
- We discuss any changes, answer any questions, etc.
- You approve outline
RECORDING: (1-1.5 Hours)
You call or log into the show recording platform and we talk for approximately 20-30 minutes prior to beginning the interview. Sometimes, your “Money Shot” or multiple “Money Shots” occur during this conversation and that is why we record before, during & after the interview.
- 7-Minute Interview is recorded as an episode of "Everything Home" - Talk Radio Show & Podcast.
- We talk for approximately 20-30 minutes after the interview to discuss the show, review production & marketing timelines, business & personal updates, etc.
BACK END & PRODUCTION: (3+ Hours)
7-Minute Interview is reviewed, edited, produced, structured and packaged into a final product = Podcast Episode
- Episode Landing Page and Summary with key words is created on Blog Talk Radio
- Custom link is created
- Embedded file is created
- Custom Information Ad is created on our website – Home Page & Episode Category
- Creation of Podcast Video for social media platforms + website
- Creation of Soundbite Videos "Money Shots" (15 & 60 seconds)
- Files are uploaded to Dropbox
- Episode published on iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, Player FM & Blog Talk Radio
PROMOTION: (1.5+ Hours)
- Customized postings on Facebook, LinkedIn, Twitter, Instagram – Personal & Business Pages
- Customized posting in some applicable Facebook Groups
- Listing in our monthly Constant Contact newsletter
- Introduction to any members of The Everything Home Socially Conscious Referral Network & Marketplace
- Introduction to any compatible contacts in Michele's personal database (feel free to review her social media pages)
MARKETING MATERIALS: (3+ Hours)
Creation, development and production of your Personalized Passion Marketing Package
YOUR TIME: 2+ Hours
OUR TIME: 12+ Hours
#1 - BE THE EXPERT - STARTER PACKAGE:
$497.00
Corona Special (reg. $597.00)
1) 7-Minute Conversation Style Interview
2) Custom Podcast Episode On "EVERYTHING HOME" Talk Radio Show & Podcast and Published On 10 Listening Platforms (iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, Player FM & Blog Talk Radio)
3) Podcast Video + 2 Soundbite Videos (Money Shots! 15 & 60 seconds) with Your Personal Promo Banner for Social Media Platforms & Website
4) Membership in "The Everything Home Socially Conscious Referral Network & Marketplace"
5) Personalized Passion Marketing Package (20 Benefits)
PERSONALIZED PASSION MARKETING PACKAGE
- Permanent Podcast Episode published on: iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, PlayerFM & Blog Talk Radio
- Strategy Plan with a List of FREE Websites & Services to Optimize Promotion, Marketing, Branding & Media Appearances
- Custom Podcast Episode Promo Banner: Your Company Logo, Headshot, Name, Website & Company / Industry Category (examples below)
- Custom Information Ad that's permanently listed in your Podcast Episode Category (The Everything Home Socially Conscious Referral Network & Marketplace) - with a CLICK TO LISTEN Feature (examples below)
- Permanent Podcast Episode Hosting and your Custom Page on Blog Talk Radio with Header, Promo Banner, Episode Summary, Contact Details, Website Link, Key Words (Listed in Search Engines)
- Ongoing Promotion, Referrals and Podcast Episode Postings in our applicable daily Marketing Campaigns (Multi-Platforms and Networks)
- Your Information Ad Showcased on our website HOME PAGE the week of your Podcast Episode airing - with a CLICK TO LISTEN Feature
- Membership in our FACEBOOK GROUP - The Everything Home Socially Conscious Referral Network & Marketplace - With Posting Permission
- "The Everything Home Socially Conscious Referral Network & Marketplace" Membership Seal (PNG file)
- Embedded code for your Blog Talk Radio page & any other listening platforms you request (if available)
- Custom short link for your Podcast Episode
- Podcast Episode, Videos, Soundbite Clips and all Marketing Materials uploaded to DropBox
- Permanent link to the Podcast Episode on your Custom Page hosted by Blog Talk Radio
- Social Media Promotion the week of your Podcast Episode Airing - Facebook, Facebook Groups, Instagram, LinkedIn, Twitter
- MONTHLY NEWSLETTER: Promotion of your episode & profile in our Constant Contact newsletter
- Open Option for Collaboration to Develop Strategic Marketing Campaigns
- Personal introduction to any of our Experts/Members for networking opportunities - Meet our Members & Your New Database of Contacts: https://everythinghometalkshow.com/episodes/
- Potential for a designation of Expert Contributor with a Reoccurring Customized and Branded Segment - Meet our Expert Contributors: https://everythinghometalkshow.com/expert-contributors/
- PRESS RELEASE: Mention in our Quarterly Release to Announce Your Membership in "The Everything Home Socially Conscious Referral Network & Marketplace"
- PRESS RELEASE: Mention in our Quarterly Release to Announce Your Donation Amount & any other Contributions to our "VETS - PETS & KIDS" Program
MORE PACKAGES FOR MORE VISIBILITY, CLIENTS & INCOME!
#2 - BE THE EXPERT - MEDIA PACKAGE:
$797.00
Corona Special (reg. $997.00)
1) Media One Sheet
2) Media Pitch Custom Segment With Our Testimonial - Audio & Video Versions
3) All items in Package #1 (Starter Package)
#3 - BE THE EXPERT - PROMOTION PACKAGE: $1197.00 (Best Value)
Corona Special (reg. $1397.00)
1) Press Release Preparation + Distribution (Multiple platforms and Networks - up to 5 million reach)
2) Your Product Listed on Our "MARKETPLACE" & Your Specific Category Pages with CLICK TO BUY Feature & "Made In America" Designation
3) All items in Package #2 (Media Package)
# 4 - BE THE EXPERT - PREMIUM PACKAGE: $1497.00
Corona Special (reg. $1697.00)
1) 30 Minute Live Talk Radio Show Conversational Interview on "EVERYTHING HOME"
2) Live Listener Phone Call-In Line (Real Time)
3) Converted to a Full Production Podcast Episode & published on our 10 Listening Platforms (iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, Player FM & Blog Talk Radio)
4) Permanent Podcast Episode Hosting and your Custom Page on Blog Talk Radio with Header, Promo Banner, Episode Summary, Contact Details, Website Link, Key Words (Listed in Search Engines)
5) Up to 5 Soundbites from the Interview Produced into Individual Segments + Videos (15 to 60 seconds depending on content - Money Shots!)
6) All 60 Second Soundbites (Money Shots!) to be added to our Signature Segment - "Michele's 1 Minute Money Shot" & published as individual episodes on our 10 Listening Platforms (iTunes, Apple Podcasts, Google Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, TuneIn, Player FM & Blog Talk Radio)
7) Your 60 Second Money Shots! - Permanent Podcast Episode Hosting and Custom Page on Blog Talk Radio with Header, Our Promo Banner, Segment Summary & Key Words (Listed in Search Engines). Your Contact Details & Website Link added to our Segment Summary.
8) Both Interviews - 30 Minute Live Talk Radio Show + 7 Minute Podcast Interview - Promoted to an exclusive Talk Radio Show & Podcast Host Facebook Group + Direct Relationships (700+ Hosts / Members)
9) Personal Introduction to any Applicable Hosts in this Group
10) All items from Personalized Passion Marketing Package for this Live Interview
11) Media One Sheet - updated based on content of Live Interview
12) 30 minute One-On-One Brainstorming & Coaching Session
13) All items in Package #3 (Promotion Package)
#5 - BE THE EXPERT - TALK RADIO SHOW & PODCAST DEVELOPMENT & PRODUCTION PACKAGE: (TBD) To Be Determined $
ARE YOU READY TO HAVE YOUR OWN TALK RADIO SHOW & PODCAST WITH WEEKLY OR MONTHLY EPISODES?
WOULD YOU LIKE TO BE ONE OF OUR EXPERT CONTRIBUTORS AND HAVE A SIGNATURE SEGMENT?
We're expanding The Everything Home Talk Radio Show & Podcast Platform. We're currently developing & producing several Full Shows and Weekly and Monthly Signature Segments with a great lineup of engaging Hosts and highly desired topics. We'd love to discuss adding you to our Platform. Pricing is based upon the Custom Talk Show or Segment we design together. There are no rules so we can be as creative as we want. Please schedule a time to speak with us - Just click below.
#6 - BE THE EXPERT - CUSTOMIZED EXTRAS PACKAGE: $TBD
1) Customized Conversation Style Interview Commercials (audio & video)
2) Stand Alone Interviews (audio & video)
3) Stand Alone Commercials (audio & video)
4) Social Media Segments (audio & video)
5) Soundbite Segments (audio & video)
6) Website Information Packages (audio & video)
7) Live Talk Shows & Segments
8) Media One Sheets
9) Media Pitch Podcast Segment With Our Testimonial
10) Press Release
11) Voice Overs
12) Podcast & Talk Radio Show Bookings/Guest Appearances
VIDEO ● SOCIAL MEDIA ● PUBLICITY
13) Videos - 3D Whiteboard Explainer
15) Videos - Animated Motion Graphic
17) Videos - Product/Service Review
19) Media & Voice Coaching
21) Publicity Services
14) Videos - Profile Videos
16) Videos - Company Overview
18) Social Media Management
20) Graphic Design / Logos
22) Public Relations Services
DO YOU JUST WANT THE INFORMATION ON HOW TO START A PODCAST?
#7 - BE THE EXPERT - HOW TO START A PODCAST PACKAGE: $97.00
1) "How To Start A Podcast" - 7 Step Detailed Checklist
2) "20 Minutes To Transformation" Consultation
3) Cross Promotion Once Your Podcast Is Ready To Go! (I want to support you)
HOW TO SCHEDULE A BE THE EXPERT EXPERIENCE OR FREE "20 MINUTES TO TRANSFORMATION" STRATEGY SESSION:
1) CLICK the SCHEDULE A CALL button to select a day, time and package for your BE THE EXPERT Experience or FREE "20 Minutes To Transformation" Strategy Session.
2) You're also welcome to call or email Michele Swinick directly.
EMAIL: Michele@PassionProjects.org
CALL: 602-885-7607 (AZ/Pacific Time)
*** Please contact Michele with any questions ***
CLICK THE BANNERS TO LISTEN TO
SOME OF OUR EXPERT EPISODES
We're getting rave reviews from our Experts, Guests & Listeners (the Everything Home Community!) CLICK the button to visit our TESTIMONIAL ROOM to view & hear What They're Sayin'...
Podcast subscriptions on iTunes surpassed 1 billion last year
Monthly podcast listeners has tripled to 75 million from 25 million five years ago
A recent survey of 300,000 podcast listeners found that 63% of people bought something a host had promoted on their show. When asked if advertising within podcasts had affected their behavior, 71% said they'd visited a sponsor's website, while 62% said they'd considered that new product or service. (Inc. magazine)
STAND OUT FROM YOUR COMPETITION
WHO DO YOU WANT TO WORK WITH?
There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels, 440 million blogs, but just over 550,000 podcasts listed in Apple Podcasts.
That means for every podcast there are 800 blogs and 90 YouTube channels.
Our Experts also have their own Signature Weekly/Monthly Segments as EXPERT CONTRIBUTORS. We’d love to have you join our community with YOUR Customized Segment. CLICK the button to visit THE MASSI MEMO Page with all of Robert's Engaging Shows!
Our Experts also have their own Signature Weekly/Monthly Segments as EXPERT CONTRIBUTORS. We’d love to have you join our community with YOUR Customized Segment. CLICK the button to visit our NYN’S NAVIGATION Page with all of Nyn's Engaging Shows!
We've been In The News, On The Radio and Trending On Player FM. We've Interviewed Famous Guests & are lining up many more. CLICK the button to visit our MEDIA ROOM & check back often since we have some very exciting things happening soon!
"The Everything Home Socially Conscious Referral Network & Marketplace" - MAIN PAGE
Enjoy The Shows!
BOB MASSI & MICHELE SWINICK - 960am "THE PATRIOT"
BOB MASSI - "The Property Man" & Fox Legal Analyst
& MICHELE SWINICK - Helping The People - Founder
WE'VE TAKEN OUR SHOW ON THE ROAD...to RADIO! 960am "The Patriot" KKNT Phoenix - "Arizona Real Estate Matters", Michele discusses Helping The People's "Support Our Veterans" program. We're a Real Estate Company, Home Resource Center and Non-Profit that's disrupting the Home Buying & Selling Experience by providing Relationship-Based Real Estate with a Socially Conscious Purpose.
Bob Massi, "The Property Man" & Fox Legal Analyst is our SPECIAL GUEST! He discusses what's going on nationwide and what you need to know when buying a home & hiring a Realtor.
